What is Google Mobilegeddon?
On April 21, 2015, Google updated its search ranking algorithm to make searches more efficient for mobile devices. As a result, websites with mobile friendly UI will rank better as compared to the other websites when searched via a mobile device. This news had created a lot of panic & worry among website owners as well as the SEO experts because the Google search engine drives so much traffic. For the same reason, people are calling this update “Mobilegeddon” (Mobile Armageddon).
What’s the Impact?
Google Mobilegeddon will impact both desktop searches & mobile searches one way or another. However, the effect will be more on mobile searches as compared to desktop searches.
Mobile search has become an important thing to consider with the growth of mobile device users all around the globe. This is the very same reason for this update. Google’s mobile search results show label “mobile friendly” with the websites that have mobile friendly UI. Also, the websites labelled as “mobile friendly” will rank better in the search results page.
On the other hand, desktop search isn’t effected directly because of this Mobilegeddon update. But, Google considers the number of click on URLs presented in search results to calculate the ranking. So, even if mobile devices contributes for 50% of overall searches, the ranking on desktop search will be effected indirectly in long run.
Is your website prepared for Mobilegeddon?
To know whether your website is well-prepared for this Mobilegeddon, you need to check whether Google labels it as “mobile friendly” or not. There are two ways to do so:-
1. Search for your website via mobile search. If your website is indexed by Google, the URL will appear in the search result & you can see whether Google considers it as “mobile friendly” by looking for label.
2. Just open this Mobile-Friendly Test by Google itself & check the desired webpage by entering its URL.
What should you do if your website isn’t labelled as “mobile friendly”?
1. Check if your site is mobile-friendly by running the Mobile-Friendly Test on your webpages. If it isn’t mobile friendly, follow the suggestion from test results.
2. Get a full list of mobile usability issues across your site using the Mobile Usability Report & take the necessary actions.
3. Refer to the Developer Guide for more information and tips to make your webpage/website mobile friendly.
Wrap Up:- Google Mobilegeddon is still new in market. So, its hard to predict what will be the exact consequences. However, the above guide should help you to get acquainted with the update & save the trouble that may happen. We would be posting soon about the best practices that would help you to make your website mobile-friendly, user-friendly & most importantly, Google-friendly!!